The Starbucks Stanley Cup Has People Camping Outside of Target, Sells Out in Minutes
While the biggest sales of the year on electronics are known for shoppers anxiously camping outside the store before opening to try to get their hands on the hottest items, this year has started off with a craze on cups.
Yes, you heard that right - cups. But not just any cup. The Stanley Cup has become increasingly popular amongst teens and adults alike, especially after that viral video of the only surviving item from a woman's burned car was her Stanley Cup still filled with ice.
It seems that everyone has their own personal style when it comes to Stanley Cups, but one in particular has been creating so much hype, it's made the news. That's the new, limited-edition pink Starbucks Stanley Cup.
The insanely hyped up tumbler has people literally camping outside of Targets, making the scene look like Black Friday all over again. So, what's the deal with these Stanley Cups?
Why Are Stanley Cups so Popular?
A Stanley Cup is a tumbler known for its high-quality insulation, designed with all-steel vacuum to help keep drinks cold or hot for hours - even through a fire, apparently.
Although you may not have heard about Stanley Cups until recently, they've been around since 1913. William Stanley Jr. patented the first design, and the company has been making the bottles ever since.
So, why are we just hearing about them now? The short answer is social media - TikTok to be exact. The social media platform currently has 1 billion active users from all around the world.
Many people share life hacks, such as the popular "here's something I wish I knew before I was 30", Sidney Raz. But they also share their daily experiences and products they love to use. That's essentially how the Stanley Cup craze came to light.
What's Special About the Starbucks Stanley Cup?
The limited edition Starbucks Stanley Cup has caught the eye of millions of people, causing shoppers to camp out overnight, wait in long lines, and fight other customers just to get their hands on one.
This special Starbucks Stanley Cup is part of the Stanley Cup Quencher line, which were introduced in 2016. Quenchers range from 14-64 ounces, include a reusable straw, is designed with a ergonomic handle on the side, and can cost you between $20-$60.
Although this line didn't make much money when it first launched, causing the company to stop restocking the product, they became extremely popular in 2019, selling thousands daily.
Partnering up with huge companies like Starbucks have only helped the Quenchers' sales. The pink Starbucks Stanley Cup is not the first of its kind as the two companies partnered previously for peachy-pink matte Stanley Cup in May and the bright red Stanley Cup in October.
Where to Get the Starbucks Stanley Cup?
Many stores have already sold out of the highly anticipated Starbucks Stanley Cup, but you may still be able to get your hands on one.
The 40-ounce Starbucks Stanley Cup Quencher was released to Targets nationwide on Wednesday, Jan. 3 for a retail price of $49.95. Many stores quickly sold out of the popular item after they flew off the shelves. Some people even took to selling these limited edition Stanley Cups for up to $500 on eBay.
If the Target nearest you are sold out of the Starbucks Stanley Cup, your best bet would be to hit up eBay or other customer to customer e-commerce site. Although, you'll likely pay a pretty penny for one.
But if you can't live without the pink Starbucks Stanley Cup, you better hurry and try to grab one now before they're all gone.