Tic Tac Wants Fans To Choose Its Next Flavor

Tic Tac on Tuesday announced the launch of its new flavor, Citrus Adventure, and the brand is asking fans to help pick their next limited-edition flavor.

Tic Tac Citrus Adventure features a mix of sour and tangy Mandarin, Lemon, and Lime flavors all in one pack, meant to be enjoyed individually or mixed together in fruity combination. The new flavor is available now in 0.84oz, 1.7oz and 3.4oz packs at retailers nationwide and online.

The brand is also asking fans to "Choose Your Next Match" to help it select its next limited-edition flavor from a slate of five options: Mango Lime, Sour Grape, Lemon Sorbet, Dragon Fruit and Ginger Lemon.

Now through Nov. 10, U.S. residents age 18 or older can visit @tictacusa on Instagram to vote for their favorite flavor, and those who vote will be automatically entered to win prizes. Winners will be selected weekly via random drawing.

"Our new flavors are always created with our fans in mind, so we're especially excited to not only have consumers try the brand-new Citrus Adventure flavor, but also give them the opportunity to impact our next innovation," Dan Cutchin, Vice President of Marketing at Ferrero USA, said in a statement. "We think any of these flavors would be a great addition to our already delicious lineup and cannot wait to see what our fans choose."