Reese's Big Cup Gets Gooey Lava Cake Makeover

Reese's on Tuesday announced the launch of the new Chocolate Lava Big Cup, which boasts a gooey chocolate filling alongside the candy's classic peanut butter.

The dessert-inspired Chocolate Lava Big Cup follows on the heels of the popular Reese's Caramel Big Cup, and offers fans a decadent new candy that emulates the center of a chocolate lava cake.

To ensure the Chocolate Lava Big Cup gets the launch it deserves, the brand created Mt. Reese's, a CGI chocolate and peanut butter lava volcano.

"The virtual creation of chocolate and peanut butter lovers' dreams brings the decadence of the latest addition to the Big Cup line to Mount Rainier for fans to celebrate the fire new product on social media. Did somebody say, 'eighth wonder of the world?!'" the brand wrote in a press release.

"On the heels of last year's Reese's Caramel Big Cup launch, we felt the excitement that erupted for the extra layer in our big cup line and wanted to give our fans a delicious experience beyond the everyday," Melissa Blette, senior brand manager, Reese's, said in a statement. "Reese's Chocolate Lava Big Cup delivers a satisfying treat that helps fans experience a unique, tasteful adventure through its decadent chocolate lava layer." 

The new Reese's Chocolate Lava Big Cup will be available in standard and king sizes at retailers nationwide starting in August.

Story via TMX