New Massive Pop-Tarts Party Pastry Can Serve Up To 73 People

Pop-Tarts on Monday announced that the new Pop-Tarts Party Pastry — 73 times bigger than a classic Pop-Tart — will be available for delivery to fans in select cities for a limited time.

Fans in New York City, Los Angeles and Chicago looking for a final taste of freedom and childhood joy as summer comes to a close can order a Pop-Tarts Party Pastry that serves up to 73 people. The Party Pastry features strawberry-flavored filling, personalized frosting, and sprinkles.

"If you're one of our fans that misses the nostalgia of childhood summers when you could practically smell the freedom in the air, the Pop-Tarts Party Pastry is for you," Heidi Ray, Pop-Tarts Senior Director of Marketing, said in a statement. "For over 60 years, Pop-Tarts has been dedicated to making moments Crazy Good, so if you are celebrating an everyday small moment or a major life event, the Pop-Tarts Party Pastry will bring the energy of summers past into moments that matter most to you today."

Beginning Aug. 7 at 1 p.m. ET, fans in New York City, Los Angeles and Chicago can begin ordering a limited number of Pop-Tarts Party Pastries for $60, including delivery, in honor of the brand's 60th birthday, at shop.poptarts.com.

The Pop-Tarts Party Pastry's frosting can be personalized with phrases "that span from unconventional themes to major milestones," and it will be delivered in a three-foot-tall version of the toaster pastry's classic packaging.