New M&M'S Peanut Butter & Jelly Flavor Hitting Stores In December

M&M's on Thursday announced its first new flavor since 2022: M&M'S Peanut Butter & Jelly.

Following the popularity of M&M's other peanut butter offerings — M&M'S Peanut Butter, M&M'S Peanut Butter Minis and M&M'S Peanut Butter Mega — the latest new flavor adds a berry jelly flavor for the comforting taste of a PB&J sandwich.

"Peanut butter M&M'S have always been a popular flavor with our fans, so we're excited to double down on their excitement — with a twist," Gabrielle Wesley, Chief Marketing Officer at Mars Wrigley North America said in a statement. "Our new M&M'S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared."

The new M&M'S Peanut Butter & Jelly feature a berry-flavored chocolate candy with a smooth peanut butter center.

Fans will be able to get their hands on the new M&M's at retailers nationwide and online at MMS.com starting in December. The M&M'S Peanut Butter & Jelly will be available in Single Size (1.63 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (8.6oz).

Story via TMX