Kellogg's Recalls Chocolate Cornflakes Over Choking Hazard
Key Takeaways
Due to the presence of "hard lumps" that could cause choking or damage teeth, Kellogg's has recalled 450g boxes of their new Chocolate Corn Flakes.
The recall only affects boxes with best before dates from December 6th, 2024, to April 28th, 2025, and does not impact other Kellogg's Corn Flakes varieties.
Kellanova emphasizes minimal risk but prioritizes safety by recalling all affected batches and offering full refunds.
The future of the Chocolate Corn Flakes is unclear. Kellogg's may reformulate and re-launch, or scrap the flavor entirely.
Kellogg's beloved breakfast staple, Corn Flakes, has hit a snag with its new chocolate-flavored variety. Food manufacturer, Kellanova has issued a recall for 450g boxes of Kellogg's Corn Flakes Chocolate Flavour due to "hard lumps" that could pose a choking hazard or damage teeth.
The issue came to light after Kellanova received reports of these hard lumps, which they say "do not break down when eaten with milk."
This creates a safety risk, forcing the company to take immediate action. The Food Standards Agency (FSA) has also issued a warning to consumers, advising them to dispose of the affected product and not to consume it.
New Chocolate Corn Flakes
Launched earlier this year, the chocolate-flavored cornflakes were intended to be a "modern twist" on the classic cereal, enjoyed by families for over a century. However, this new iteration seems to have fallen short of expectations due to the unexpected quality issue.
While Kellanova assures consumers that the risk is "minimal" and affects only a "small proportion" of boxes, they have opted to recall all affected batches out of an abundance of caution.
A spokesperson for the company explained that while clusters forming during production are normal, these typically break down easily. However, in this instance, the lumps were deemed a potential safety hazard.
Impact and Resolution
The recall specifically targets 450g boxes of Kellogg's Corn Flakes Chocolate Flavour with best before dates ranging from December 6th, 2024, to April 28th, 2025.
Anyone who has purchased these boxes are urged to throw them away and contact Kellanova for a full refund.
The good news is that the recall is limited to the chocolate-flavored, and other Kellogg's Corn Flakes are unaffected.
Repercussions and the Road Ahead
This incident raises questions about quality control measures at Kellanova's production plant.
However, the recall demonstrates the company's commitment to consumer safety, but it also highlights the potential for unforeseen issues to arise during the development and production of any other new products.
Kellogg's will likely face scrutiny in the coming days, with consumers eager to understand how this quality concern occurred. The company will need to address these concerns and take steps to ensure such incidents don't happen again.
The impact on Kellogg's brand image remains to be seen. While a product recall is never ideal, the company's swift action in prioritizing consumer safety could help mitigate any negative publicity.