Donald Trump Selling 'God Bless the USA' Bibles Amidst Civil Fraud Case
Former President Donald Trump, amidst his campaign to return to the White House, has ventured into a surprising new business endeavor - selling Bibles. Trump, recently named the leading Republican nominee, unveiled the "God Bless the USA Bible" in a video posted on his Truth Social platform.
In the video, Trump urges his supporters to purchase this Bible, inspired by country singer Lee Greenwood's patriotic anthem. Priced at $59.99, the Bible is intended to be billed as a symbol of national pride, spiritual revival, and to "Make America Pray Again".
Bible Launch Lines Up With Bond Payment
The timing of this launch coincides with what appears to be a financial strain for Trump. Facing mounting legal bills stemming from criminal indictments and civil charges, Trump seeks to leverage his popularity among his base to bolster his financial standing.
Just days prior, a New York appeals court granted Trump a temporary reprieve from a $454 million civil fraud judgment, provided he posts $175 million within 10 days. Trump has already posted a $92 million bond in connection with defamation cases, underscoring the financial pressures he currently faces.
In his promotional video, Trump emphasizes the significance of having a Bible in every American home, portraying it as his favorite book and a cornerstone of American values.
The "God Bless the USA Bible" is marketed as "the only Bible endorsed by President Trump," featuring an easy-to-read format with large print and additional documents such as the U.S. Constitution, the Bill of Rights, and the Declaration of Independence.
“Happy Holy Week! Let’s Make America Pray Again. As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless the USA Bible,” Trump wrote.
One of Many Trump Business Ventures
Previously, he debuted a line of Trump-branded sneakers and dabbled in nonfungible tokens (NFTs), among other ventures. However, the Bible's website asserts that the product is not politically affiliated and is operated independently from Trump's political campaigns or entities associated with him.
“All Americans need a Bible in their home, and I have many. It’s my favorite book,” Trump said in the video on his new social media site, Truth Social. “I’m proud to endorse and encourage you to get this Bible. We must make America pray again.”
Questions linger regarding the financial arrangements behind this venture. While Trump's ownership of CIC Ventures LLC is disclosed in his financial filings, details about the licensing deal and his potential earnings remain undisclosed.
Despite Trump's popularity among white evangelical Christians, his track record has raised eyebrows, with past incidents such as misquoting Bible verses and controversial photo ops at religious sites.
Trump's introduction into Bible sales highlights his knack for leveraging his brand for profit, a strategy he has employed throughout his career, from real estate ventures to reality television.
As he navigates legal challenges and plots his political comeback, Trump's entrepreneurial spirit remains undeterred, leaving observers to ponder the intersection of commerce, politics, and faith in the Trump era.