Hunter Tierney Dec 12, 2024 10 min read

College Football’s Newest Coach: Bill Belichick

2017: Bill Belichick celebrates after Super Bowl LI where the New England Patriots vs The Atlanta Falcon at NRG Stadium, Houston.
2017: Bill Belichick celebrates after Super Bowl LI where the New England Patriots vs The Atlanta Falcon at NRG Stadium, Houston. | Bob Breidenbach / USA TODAY NETWORK

College football has never seen anything quite like this. 

Bill Belichick, a six-time Super Bowl champion and widely regarded as the greatest NFL coach of all time, is in agreement to become the next head coach of the University of North Carolina Tar Heels. The Tar Heels social media made the announcement on Wednesday night, marking a stunning turn for both the college and professional football worlds.

After spending 24 seasons as the head coach of the New England Patriots and stepping into media work for a brief period, Belichick now transitions to the collegiate ranks. This move comes just 13 wins shy of Don Shula’s all-time NFL record, with many expecting Belichick to be a frontrunner for several NFL coaching vacancies this offseason. Instead, he has chosen a path that is both unprecedented and risky.

As ESPN’s Paul Finebaum put it, “It would be one of the most jaw-dropping stories in the history of college football.” And jaws have certainly dropped.  For a coach of his stature and legacy — a six-time Super Bowl champion — to take this path is something we'll likely never see again. 

For UNC, this is a move brimming with potential. Even if Belichick’s tenure doesn’t lead to immediate success, the program stands to benefit immensely from his reputation alone. His name could attract top recruits and open new avenues for NIL funding, bringing attention not just to the football program but to the entire university.

For Belichick, however, the stakes are much higher. College football is a different beast, and the perception of “stepping down” from the NFL to the NCAA could become a talking point, especially if things don’t go as planned. His legacy has already taken some criticism in recent years due to struggles without Tom Brady, and a stumble at UNC could add further scrutiny.

Yet none of this seems to matter to Belichick. Whether it’s about his control over the program, setting up his son for future success, or honoring the legacy of his father — who once coached at UNC — Belichick appears driven by his love for coaching and his confidence in his own methods. Now, all eyes turn to Chapel Hill, where a new era in Tar Heels football is about to begin.  

A Move Nobody Saw Coming

Jan 21, 2018; Foxborough, MA, USA; New England Patriots quarterback Tom Brady (12) and head coach Bill Belichick react as they leave the field at the end of the first half against the Jacksonville Jaguars during the AFC Championship at Gillette Stadium.
Jan 21, 2018; Foxborough, MA, USA; New England Patriots quarterback Tom Brady (12) and head coach Bill Belichick react as they leave the field at the end of the first half against the Jacksonville Jaguars during the AFC Championship at Gillette Stadium. | Credit: Mark J. Rebilas-Imagn Images

It's not just the fans who were surprised by this news; during a FOX broadcast, Tom Brady commented on the potential recruiting challenges, saying, "There’s a lot of things he can do, and obviously he’s tremendous, and even showing his personality. But getting out there on the recruiting trail and dealing with all these college kids," leaving his thought unfinished but clearly hinting that he didn’t see recruiting as something suited to Belichick’s strengths.

Social media has erupted with a wide range of opinions.  Tar Heels fans are ecstatic, viewing the move as a turning point for the program, while many in NFL circles are curious, why the step down for the legendary coach?

Adding to the commentary, Josh Pate tweeted, "Saban on GameDay covering Bill Belichick at UNC would have seemed wilder in 2020 than COVID itself," a sentiment that perfectly encapsulates just how surreal this news feels. And honestly, it’s hard not to agree with that take.

As more voices weigh in, it’s clear that this is a move that has captured the attention of both the college and professional football worlds, sparking debates that will continue well into next season.

A Legacy Written in Lombardis

Feb 6, 2017; Houston, TX, USA; New England Patriots coach Bill Belichick speaks during the Super Bowl LI winning team press conference flanked by the Lombardi Trophy at the George R. Brown Convention Center.
Feb 6, 2017; Houston, TX, USA; New England Patriots coach Bill Belichick speaks during the Super Bowl LI winning team press conference flanked by the Lombardi Trophy at the George R. Brown Convention Center. | Credit: Kirby Lee-Imagn Images

Bill Belichick’s time in the NFL was nothing short of legendary. Over 24 seasons as the head coach of the New England Patriots, he dominated the league in ways that changed the game forever. Belichick’s six Super Bowl titles and 19 playoff appearances are remarkable, but his influence extends far beyond the win-loss column.

Defensively, Belichick was a mastermind. His ability to craft game plans tailored to neutralize opponents’ strengths set a new standard for the entire league.  His schemes were often imitated but rarely replicated, forcing offenses to adapt and evolve. Special teams also became an area of expertise, with Belichick emphasizing consistent execution to turn the smallest moments into game-changing opportunities over, and over, and over again.

Perhaps Belichick’s greatest impact on the game lies in situational football. His deep understanding of the game’s nuances and his emphasis on preparation revolutionized how teams approached key moments, from clock management to exploiting rulebook loopholes. 

Bringing this level of detail and innovation to the college game is going to be an incredible advantage for UNC. Belichick’s approach to identifying and exploiting weaknesses could give the Tar Heels an edge that few programs can match.

Why UNC?

Nov 16, 2024; Chapel Hill, North Carolina, USA; The american flag is brought in by parachute before the game at Kenan Memorial Stadium.
Nov 16, 2024; Chapel Hill, North Carolina, USA; The american flag is brought in by parachute before the game at Kenan Memorial Stadium. | Credit: Bob Donnan-Imagn Images

It's the question everyone's asking, but I'd be shocked if anyone gets an official answer: what drew him to this unique opportunity? For a coach with a resume as storied as his, stepping into the life of a college football coach in 2025 after dominating the NFL is a decision that's left people scratching their heads.

One significant factor is that this move has personal ties: Belichick’s late father, Steve Belichick, coached at UNC in the 1950s, adding a sentimental connection to the role. It’s a chance for him to honor his father’s legacy while carving out a new chapter in his own.

The allure of rebuilding and redefining a collegiate program can't be overlooked. For a coach who thrives on control and structure, the ability to oversee every facet of the program — from top to bottom  — will likely be similar to what he had in New England. The introduction of Name, Image, and Likeness (NIL) deals and a potential salary cap coming to college football presents a landscape that will feel closer to the professional model he’s had so much success in. 

Another aspect fueling intrigue is the rumor that Belichick’s son, Stephen Belichick, might join him as part of his staff. Some reports have suggested his role could include big plans for the future. The Guardian's Ollie Connolly reported, "Per sources, I’m told Bill Belichick’s negotiations with North Carolina include a guarantee that Stephen Belichick will be named the school’s head coach in waiting. UNC is open to that guarantee."

This past Monday, Belichick was on The Pat McAfee Show and talked about what a college program would look like with him at the helm:

"Let me put this in capital letters: IF I was in a college program, the college program would be a pipeline to the NFL for the players that had the ability to play in the NFL. It would be a professional program. Training, nutrition, scheme, coaching, techniques that would transfer to the NFL. It would be an NFL program at a college level and an education that would get the players ready for their career after football."

Old Coach, New Game

The College Football Playoff trophy inside the College Football Hall of Fame during media day for the Peach Bowl on Dec 29, 2022.
The College Football Playoff trophy inside the College Football Hall of Fame during media day for the Peach Bowl on Dec 29, 2022. | Adam Cairns/Columbus Dispatch / USA TODAY NETWORK via Imagn Images

Adapting to college football’s unique demands presents both very real challenges and unexpected advantages for Belichick.

One of the most notable hurdles will be recruiting. The generational gap between Belichick and young recruits could make it difficult for him to connect on a personal level. Although he's shown more of his personality since being in the media, he's never been known as an outgoing or incredibly charismatic individual. College recruiting often requires a certain level of charisma and relatability, traits not typically associated with the 72-year-old's stoic NFL persona. Additionally, relating to players who are still developing — both physically and mentally — will some real adjustment to the way he's used to dealing with grown men in the NFL. Unlike NFL veterans, many college players lack the maturity and attention to detail Belichick is likely to expect.

The transfer portal is another area that could test Belichick’s adaptability. Unlike the NFL’s free agency system, the portal operates with fewer restrictions and moves at a much faster pace, requiring constant vigilance and quick decision-making. Still, Belichick could easily put a great group of coaches and recruiters around him to help shoulder some of that responsibility.

Even with those hurdles in front of him, there are areas where Belichick has a clear advantage over typical college coaches. His mastery of game preparation, situational awareness, and overall football strategy will set him apart from just about anyone on the opposing team's sideline. Additionally, his name recognition alone will attract top-tier recruits who want to play for a coach with a direct pipeline to the NFL. 

Long-time Alabama head coach, Nick Saban, has talked many times about how much easier recruiting got once the program had built up a solid reputation. Bill Belichick certainly brings that type of reputation with him to Chapel Hill.

Charting a Course for Chapel Hill

New England Patriots head coach Bill Belichick smiles as he answers questions from the media during a joint training camp practice against the Tennessee Titans at Saint Thomas Sports Park Aug. 15, 2019 in Nashville.
New England Patriots head coach Bill Belichick smiles as he answers questions from the media during a joint training camp practice against the Tennessee Titans at Saint Thomas Sports Park Aug. 15, 2019 in Nashville. | George Walker IV / Tennessean.com via Imagn Content Services, LLC

It's going to take a while to fully wrap our heads around the idea that Bill Belichick is the head coach of a college football program. As the football world continues to react to this seismic shift, the next steps for Belichick and the Tar Heels are beginning to take shape. 

One immediate priority will be assembling a coaching staff capable of implementing his vision. Belichick’s reported 400-page "Organizational Bible" hints at the structured approach he plans to bring to Chapel Hill, a foundation that'll likely guide everything from training regimens to game-day strategies.

Recruiting will be another key focus. With the transfer portal in full swing and high school prospects picking their new homes, Belichick's going to have to hit the ground running to make sure he doesn't fall behind and miss out on top recruits. How he adapts to the personal aspect of recruiting remains a question, but his NFL connections and reputation for excellence should offset any concerns.

The Tar Heels’ upcoming season will undoubtedly be one of the most anticipated in history. With Bill Belichick at the helm, the program enters uncharted territory, blending his NFL expertise with the unique demands of college football. As he builds his staff and navigates the complexities of recruiting and the transfer portal, all eyes will be on Chapel Hill to see how quickly his vision takes shape. This is a monumental day for UNC football and one that will be remembered for quite some time.

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