Chuck Norris Launches Lone Wolf Ranch Premium Dog Food Brand

Chuck Norris on Thursday launched premium dog food brand Lone Wolf Ranch Pets, named after the Texas ranch where he lives with wife Gena and inspired by his "unwavering" love for dogs.

The 84-year-old action star and his wife have cared for many pets over the years, including several golden retrievers, and found that "despite their adventurous lifestyle and exceptional care," their dogs suffered all-too-common premature health problems and shortened lifespans.

The Norris family found after "years" of research that the problem was in their food, which is often made to sate hunger but not to be nourishing.

Lone Wolf Ranch's dog food is made from ingredients dogs would naturally consume in the wild, and is air-dried to preserve essential nutrients including vitamins A, E, and B-group vitamins, unlike conventional dog foods cooked at high temperatures.

The brand's premium product, Power Foods Complete, is a high-protein dog food made from ranch-raised beef, beef organ meats, beef cartilage and beef marrow, plus microbiome-friendly vegetables and "Power Foods" ingredients to support digestions, muscles, and coats.

The "Walker, Texas Ranger" star, a 10th-degree Martial Arts Grandmaster and founder of the United Fighting Arts Federation, is famous for his commitment to strength and health, and sought the same for his dogs.

Story via TMX